{"id":1276,"date":"2019-08-02T15:50:02","date_gmt":"2019-08-02T13:50:02","guid":{"rendered":"https:\/\/blog.evaluation-entreprise.com\/?p=1276"},"modified":"2023-06-09T14:38:13","modified_gmt":"2023-06-09T12:38:13","slug":"franchise-et-fonds-de-commerce","status":"publish","type":"post","link":"https:\/\/blog.evaluation-entreprise.com\/index.php\/2019\/08\/02\/franchise-et-fonds-de-commerce\/","title":{"rendered":"Franchise et fonds de commerce, valorisation et choix ?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"202\" src=\"https:\/\/blog.evaluation-entreprise.com\/wp-content\/uploads\/2019\/08\/franchise.jpg\" alt=\"\" class=\"wp-image-1277\"\/><figcaption>Franchise et fonds de commerce<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Qu&rsquo;est qu&rsquo;une franchise ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une franchise est un contrat commerciale par lequel un franchiseur s\u2019engage \u00e0 fournir au franchis\u00e9 une marque, un savoir faire, et une assistance en contrepartie d\u2019une r\u00e9mun\u00e9ration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2018, en France il y avait 2004 franchiseurs pour 75 193 franchis\u00e9s. Les secteurs d\u2019activit\u00e9 de l\u2019alimentaire et de l&rsquo;\u00e9quipement de la personne repr\u00e9sente plus de 30% des franchis\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La franchise et le fonds de commerce du franchis\u00e9 ?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Les \u00e9l\u00e9ments du fonds de commerce appartenant au franchiseur<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Certains \u00e9l\u00e9ments du fonds de commerce du franchis\u00e9 appartiennent au franchiseur : le nom commercial, la marque et le nom d&rsquo;enseigne du commerce. Le franchis\u00e9 a uniquement le droit d\u2019exploitation de ces \u00e9l\u00e9ments. Dans ce cas, la valeur du fonds de commerce du franchis\u00e9 d\u00e9pend en partie du renouvellement du contrat de franchise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Le cas particulier de la client\u00e8le&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis <a href=\"https:\/\/www.legifrance.gouv.fr\/affichJuriJudi.do?idTexte=JURITEXT000007044435)\" target=\"_blank\" rel=\"noreferrer noopener\">l&rsquo;arr\u00eat Tr\u00e9visan<\/a>, la client\u00e8le du fonds de commerce est divis\u00e9 en client\u00e8le locale et nationale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La client\u00e8le locale appartient au franchis\u00e9 alors que la client\u00e8le nationale appartient au franchiseur. En effet, la client\u00e8le nationale serait attach\u00e9 \u00e0 la notori\u00e9t\u00e9 de la marque du franchiseur, alors que la la client\u00e8le local serait attach\u00e9 au \u00e9l\u00e9ment mis en \u0153uvre par le franchis\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/www.commissaire-apports.com\/extra\/dutreil.aspx\" style=\"border-radius:30px;background-color:#004aad;color:#ffffff\" target=\"_blank\" rel=\"noreferrer noopener\">Simulateur Pacte Dutreil<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">La cession d\u2019un fonds de commerce sous contrat de franchise<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le contrat de franchise est dit \u201cintuitu personae\u201d, c\u2019est \u00e0 dire en consid\u00e9ration de la personne. Cela donne certains droit au franchiseur :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>La clause d\u2019agr\u00e9ment :<\/strong> cette clause implique que le futur repreneur doit-\u00eatre accept\u00e9 par le franchiseur. La cession d\u2019un fonds de commerce sous franchise doit donc \u00eatre un accord tripartite (c\u00e9dant, repreneur, franchiseur).<\/li><li><strong>La clause de pr\u00e9f\u00e9rence ou pr\u00e9emption : <\/strong>cette clause donne le droit au franchiseur de racheter le fonds de commerce par pr\u00e9f\u00e9rence \u00e0 toute autres personnes.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Avantages et inconv\u00e9nients d\u2019un fonds de commerce en franchise<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Avantages<\/strong><\/td><td><strong>Inconv\u00e9nients&nbsp;<\/strong><\/td><\/tr><tr><td>Notori\u00e9t\u00e9<\/td><td>Un co\u00fbt plus \u00e9lev\u00e9<\/td><\/tr><tr><td>Savoir faire&nbsp;<\/td><td>Perte de libert\u00e9, obligation de suivre les directives du franchiseur\u00a0<\/td><\/tr><tr><td>Accompagnement et formation\u00a0<\/td><td>Cession plus contraignante<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En conclusion, un fonds de commerce sous franchise permet de d\u00e9marrer une affaire plus rapidement et plus facilement, en reprenant le concept du franchiseur. Cependant, il est impossible de d\u00e9vier de ce concept pour le franchis\u00e9. <a href=\"https:\/\/www.observatoiredelafranchise.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Retrouver ici<\/a> les meilleurs franchises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le conseil de Vincent de la soci\u00e9t\u00e9 AVALOR \u00ab\u00a0avant de vous choisir une franchise \u00e9valuez le <a href=\"https:\/\/www.legifrance.gouv.fr\/affichJuriJudi.do?idTexte=JURITEXT000007044435)\" target=\"_blank\" rel=\"noreferrer noopener\">fonds de commerce <\/a>d&rsquo;un autre franchis\u00e9 de la m\u00eame enseigne ou concurrent\u00a0\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Article r\u00e9dig\u00e9 par Vincent VACHET.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu&rsquo;est qu&rsquo;une franchise ? Une franchise est un contrat commerciale par lequel un franchiseur s\u2019engage \u00e0 fournir au franchis\u00e9 une marque, un savoir faire, et une assistance en contrepartie d\u2019une r\u00e9mun\u00e9ration. En 2018, en France il y avait 2004 franchiseurs pour 75 193 franchis\u00e9s. Les secteurs d\u2019activit\u00e9 de l\u2019alimentaire et de l&rsquo;\u00e9quipement de la personne &hellip; <a href=\"https:\/\/blog.evaluation-entreprise.com\/index.php\/2019\/08\/02\/franchise-et-fonds-de-commerce\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;Franchise et fonds de commerce, valorisation et choix ?&nbsp;&raquo;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[34],"tags":[61,60,95],"class_list":["post-1276","post","type-post","status-publish","format-standard","hentry","category-conseil-en-evaluation","tag-fonds-de-commerce","tag-franchise","tag-tarnsmission-clientele"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Franchise et fonds de commerce, valorisation et choix ?<\/title>\r\n<meta name=\"description\" content=\"Franchises et fonds de commerce? 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