{"id":1949,"date":"2021-10-06T22:27:49","date_gmt":"2021-10-06T20:27:49","guid":{"rendered":"https:\/\/blog.evaluation-entreprise.com\/?p=1949"},"modified":"2023-06-09T10:56:53","modified_gmt":"2023-06-09T08:56:53","slug":"la-valorisation-dun-site-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.evaluation-entreprise.com\/index.php\/2021\/10\/06\/la-valorisation-dun-site-e-commerce\/","title":{"rendered":"La valorisation d&rsquo;un site e-commerce"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.evaluation-entreprise.com\/wp-content\/uploads\/2021\/10\/VALORISATION.jpg\" alt=\"\" class=\"wp-image-1953\" width=\"549\" height=\"412\" srcset=\"https:\/\/blog.evaluation-entreprise.com\/wp-content\/uploads\/2021\/10\/VALORISATION.jpg 1024w, https:\/\/blog.evaluation-entreprise.com\/wp-content\/uploads\/2021\/10\/VALORISATION-300x225.jpg 300w, https:\/\/blog.evaluation-entreprise.com\/wp-content\/uploads\/2021\/10\/VALORISATION-768x576.jpg 768w\" sizes=\"auto, (max-width: 549px) 85vw, 549px\" \/><figcaption>Valorisation d&rsquo;un site e-commerce<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le e-commerce ou achat et vente sur internet est devenu incontournable. Plusieurs personnes se lancent dans le commerce en ligne, si certains rencontrent un grand succ\u00e8s, d\u2019autres non.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plupart des grands magasins poss\u00e8dent des sites de vente en ligne qui participent en grande partie \u00e0 l\u2019augmentation de leur chiffre d\u2019affaires. La crise sanitaire a fait exploser les ventes sur internet et d\u00e9sormais on ne peut s\u2019en passer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2020, les ventes en ligne ont g\u00e9n\u00e9r\u00e9 112 milliards d&rsquo;euros, ce qui montre le potentiel de ce march\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce qu\u2019une e-boutique&nbsp;?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un site de e-commerce c&rsquo;est le contraire d\u2019une boutique physique. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avant, s\u2019il fallait se d\u00e9placer, depuis maintenant deux d\u00e9cennies vous pouvez commander des produits, lire des articles, revendre en un clic depuis votre canap\u00e9. Ces sites proposent les m\u00eames services qu\u2019en magasin et parfois m\u00eame plus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Diff\u00e9rence entre un fonds de commerce physique et un fonds de commerce num\u00e9rique&nbsp;?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le fonds de commerce d\u2019une e-boutique diff\u00e8re de celui d\u2019un fonds de commerce physique par certains \u00e9l\u00e9ments. Le site internet, le nombre de visite  du site, le contenu, le r\u00e9f\u00e9rencement etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A rappeler que la boutique en ligne ne poss\u00e8de pas certains \u00e9l\u00e9ments corporels tels que le local commercial, le mat\u00e9riel, le droit au bail (\u00e9l\u00e9ment incorporel qui est un \u00e9l\u00e9ment important du fonds de commerce) etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quels sont les \u00e9l\u00e9ments \u00e0 prendre en compte pour bien valoriser un site e-commerce&nbsp;?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Afin de bien \u00e9valuer <a href=\"https:\/\/www.evaluation-commerce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">un fonds de commerce<\/a>, il faut prendre en compte plusieurs \u00e9l\u00e9ments tels que&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Chiffre d\u2019affaires<\/li><li>Secteur d\u2019activit\u00e9<\/li><li>Emplacement<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pour le fonds e-commerce, on peut ajouter&nbsp;:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>R\u00e9f\u00e9rencement naturel (SEO);<\/li><li>Contenu et qualit\u00e9 (avoir un th\u00e8me bien pr\u00e9cis);<\/li><li>Age du site (anciennet\u00e9);<\/li><li>Pourcentage de visite (mais le plus important serait les acheteurs potentiels donc la fid\u00e9lit\u00e9 des clients);<\/li><li>Service apr\u00e8s vente irr\u00e9prochable  (SAV).<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pour \u00e9valuer un fonds de commerce, il existe plusieurs m\u00e9thodes d&rsquo;\u00e9valuation qui vous permettront de connaitre la valeur de votre commerce. Et pour le fonds d&rsquo;un commerce en ligne, il faudra ajouter les \u00e9l\u00e9ments pr\u00e9c\u00e9demment cit\u00e9s.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/www.evaluation-entreprise.com\/premiere-evaluation-entreprise-offerte.aspx\" style=\"background-color:#44467a;color:#ffffff\">Evaluation entreprise<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Par ailleurs, il est recommand\u00e9 de faire appel aux professionnels de vente des sites marchands qui sont les mieux plac\u00e9s pour \u00e9valuer votre e-commerce.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/www.commissaire-apports.com\/extra\/dutreil.aspx\" style=\"border-radius:30px;background-color:#004aad;color:#ffffff\" target=\"_blank\" rel=\"noreferrer noopener\">Simulateur Pacte Dutreil<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A noter que le commerce en ligne fait d\u00e9sormais partie des secteurs qui rapportent \u00e0 l&rsquo;\u00e9conomie du pays. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bonne nouvelle, le gouvernement a mis en place des <a rel=\"noreferrer noopener\" href=\"https:\/\/blog.evaluation-entreprise.com\/index.php\/2021\/09\/27\/le-plan-griset-ou-le-plan-daction-en-faveur-travailleurs-des-independants\/\" target=\"_blank\">mesures pour accompagner les ind\u00e9pendants<\/a>, c&rsquo;est le moment donc de se lancer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lien utiles :<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.avise-info.fr\/informations-entreprise\/le-commerce-genere-112-milliards-deuros-en-2020\" target=\"_blank\" rel=\"noreferrer noopener\">Le e-commerce en 2020<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&gt;&gt; A lire aussi : <\/strong><a href=\"https:\/\/blog.evaluation-entreprise.com\/index.php\/2019\/08\/23\/formalite-des-cessions-de-fonds-de-commerces\/\">Formalit\u00e9s des cessions de fonds de commerce<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salamata DIALLO<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le e-commerce ou achat et vente sur internet est devenu incontournable. Plusieurs personnes se lancent dans le commerce en ligne, si certains rencontrent un grand succ\u00e8s, d\u2019autres non. La plupart des grands magasins poss\u00e8dent des sites de vente en ligne qui participent en grande partie \u00e0 l\u2019augmentation de leur chiffre d\u2019affaires. La crise sanitaire a &hellip; <a href=\"https:\/\/blog.evaluation-entreprise.com\/index.php\/2021\/10\/06\/la-valorisation-dun-site-e-commerce\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;La valorisation d&rsquo;un site e-commerce&nbsp;&raquo;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[81,62],"tags":[5],"class_list":["post-1949","post","type-post","status-publish","format-standard","hentry","category-actualite-transmission-des-commmerces","category-fonds-de-commerce","tag-valorisation-entreprise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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